Arisanter Ads Manager

Arisanter Ads Manager

An internal campaign management tool our team uses to run and monitor app install campaigns in the Google Ads accounts we own and operate. It works through the Google Ads API.

What the application does

We promote our own mobile applications with Google Ads App campaigns. Arisanter Ads Manager replaces manual work in the Google Ads interface with a single internal dashboard, so our team can launch campaigns with consistent settings and react quickly to their results.

Campaign setup

Creates App campaigns, ad groups and assets in our accounts using predefined settings: locations, languages, content suitability and placement exclusions.

Review status

Checks the policy review status of our ads and apps, and lets our team submit appeals for disapproved items.

Performance reporting

Reads campaign statistics (impressions, clicks, installs, cost) to show them in internal reports.

Budget control

Pauses campaigns or adjusts budgets and bids when spend or cost per install goes outside the limits our team sets.

How we use the Google Ads API

Only members of our team can use the application. Each team member signs in with Google, and the application calls the Google Ads API only for the Google Ads accounts that our team manages.

Typical workflow

  1. A team member selects one of our apps and a launch configuration in the internal dashboard.
  2. The application creates the App campaign in one of our Google Ads accounts.
  3. The application checks the review status of the new campaign and its assets.
  4. Several times a day the application reads performance statistics and shows them in reports.
  5. If spend or cost per install exceeds our limits, the application pauses the campaign or lowers the budget.

Who can use it

Arisanter Ads Manager is not a public product. It is not offered to advertisers outside our team, and it does not access Google Ads accounts that we do not manage.

Contact

Questions about the application or this website: tarasbbshevc@gmail.com.